HGC Apparel

Apparel that empowers and uplifts the black community.

“I started the brand after graduating from Howard University in 2008. I wanted to bring a sense of self love, confidence, and pride in the Black community. The brand always had a voice when it comes to injustice and social issues, which started with events surrounding the deaths of Sean Bell and Oscar Grant on the cusp of 2010.” — Owner Marcia Smith